Self-initiated concept
Soft current
Discipline
Packaging
Year
2026
Role
Art direction & design
The thinking behind the work
Made for the water. Considered on land.
A small swimwear collection deserves packaging with a lighter touch. Paper tubes replace layered boxes, while warm colour makes the collection easy to recognise. The concept extends to care cards and a simple seasonal lookbook.
The result
A lighter way to wrap a collection.
Three tube sizes, care cards and a seasonal lookbook carry the same warm material direction.
3
pack formats
1
seasonal lookbook
