Self-initiated concept
Daily grain
Discipline
Brand identity
Year
2025
Role
Art direction & design
The thinking behind the work
An everyday ritual, warmly wrapped.
The brief was to make an everyday purchase feel quietly special. Folded paper, round forms and a warm yellow become a small, recognisable family. The concept includes takeaway packaging, menus and counter materials.
The result
From the counter to the walk home.
Two bag sizes and a takeaway box share a simple paper language, extended to menu cards and coasters.
3
takeaway formats
2
counter pieces
